General Motors revealed the new redesigned GMC Canyon

General Motors on Thursday revealed its redesigned 2023 GMC Canyon as a more premium offering than the current midsize pickup

GM will launch alongside a standard AT4 off-road pickup, premium Denali model and an entry-level Elevation trim that will start at about $40,000

The new AT4X model features off-road performance parts as well as unique interior and exterior styling

General Motors will also offer a limited “AT4X Edition 1” vehicle for the first year of production, starting at $63,350

Along with dramatically different interiors, it's a major step for GMC, which sells at a premium compared to same-size pickups from Chevrolet.

Production will begin at General Motors’s Wentzville, Missouri, plant in January

The new AT4X off-road model gets an extra 1.1 inch, to 10.7 inches of ground clearance

General Motors opened reservations for the 2023 GMC Canyon AT4X Edition 1 on Thursday

The AT4X also gets unique front fenders and control arms, rock sliders with removable bolt-on steps for easy entry and exit when not off-roading

The pricey AT4, AT4X and Denali models are expected to account for more than half of the Canyon sales.